Anna Witteman (NL)
IceMobile creates and develops apps for retailers worldwide. Currently IceMobile has apps live in China, Taiwan, Thailand, Indonesia, Canada, Denmark, The Netherlands and USA. Anna worked on award winning apps like Appie for the Dutch retailer Albert Heijn (Appie won an Interaction Design Award & was rated by IGD as one of the 10 best apps for retail worldwide). Three years ago Anna started the UX Lab at IceMobile to focus more on research and give a voice to the users of our apps. Today the UX Lab validates all concepts & apps with all our users worldwide.